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3rd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2023)

The University of Zaragoza (Spain) and the GENERES research group are proud to host the 3rd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2023), November 29-30, 2023. This workshop is aimed at academic researchers and practitioners seeking to advance knowledge in the field of gamification.

GAMOTEC 2023 will be held online and participation is free of charge. Contributions can be presented in English and Spanish, with specific sessions for each language.

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Research Seminar (November 15, 2022)

On November 15, 2022, Generés Research Group (S54_20R) organized a research seminar where we had the pleasure to receive Prof. Agata Leszkiewicz (University of Twente, Netherlands). Prof. Leszkiewicz presented the work entitled “Managing Customer Relationships While Providing for Customer Wellbeing”.

More information below.

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Research Seminar (October 28, 2022)

On October 28, 2022, Generés Research Group (S54_20R) organized a research seminar where we had the pleasure to receive Prof. Evert de Haan (University of Groningen, Netherlands). Prof. de Haan presented the work entitled “What’s in Your Mobile Wallet? Purchase Effects of Downloading versus Adopting Branded Apps on Digital Payments”.

More information here.

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2nd International Workshop CTCEX 2022 (November 17-18, 2022)

This year we invite you to participate in the 2nd International Workshop on Current Trends in Customer Experience in the Retail and Services Industries (CTCEX 2022), which will be held online on November 17-18, 2022, and will be free for all attendees.

This workshop is organized by the University of Zaragoza and the Generés Research Group (S54_20R), and is aimed at all researchers interested in new trends in customer experience in the retail and services industries.

More information in the Call for Papers below.

Registration form

Event schedule

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2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2022)

The University of Zaragoza and the GENERES research group are proud to host the 2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2022) for academic researchers and practitioners seeking to advance knowledge in the field of gamification and motivational technologies.

The GAMOTEC 2022 workshop will be held online, September 5-6 2022, and participation is free of charge.

For more information, please click here: https://eventos.unizar.es/63018/detail/international-workshop-on-gamification-and-motivational-technologies-gamotec.html




I Virtual International Workshop

I Virtual International Workshop “Smart service innovation along the customer journey in the new era of technology.”

On May 31, the I International Workshop entitled “Innovation in smart services along the customer journey in the new era of technology” was held, organized by the Generés Group, the University of Zaragoza, the University of Oporto and the Pablo de Olavide University .

WORKSHOP SUMMARY




I International Workshop CTCEX 2021 (7th and 8th October 2021)

This year we invite you to participate in the I International Workshop on Current Trends in Customer Experience in the Retail and Services Industries (CTCEX 2021), which will be held online on October 7 and 8, 2021 and will be free for all attendees.

This workshop is organized by the University of Zaragoza and the Generés Research Group, and is aimed at all those researchers interested in new trends in customer experience in the retail and services industries.

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International Workshop on Gamification and Motivational Technologies (GAMOTEC 2021)

On September 7 and 8, 2021, the International Workshop on Gamification and Motivational Technologies (GAMOTEC 2021) will be held.

This workshop is organized by the University of Zaragoza and the Generés Research Group, addressing all those researchers interested in research on Gamification and Motivational Technologies.

Due to the current health situation, it will be held online and participation will be free.

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Research Seminar September 27, 2019

11:30-12:30. Pablo de Andrés (UAM y ECGI). The gender gap and bank credit access

13:00-14:00. Álvaro Rezola (UAM). New ways to set data up for research. The case of crowdfunding (platforms and blockchain)

Viernes 27 de septiembre de 2019

Sala de Juntas de Biblioteca

Colaboran:   Ministerio de Economía y Empresa, proyecto ECO2017-85451-R

Gobierno de Aragón (Grupo de investigación Generés)

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Marketing Research Seminar

The Generés Group, with the help of the Project ECO 2014-54760, has organized two seminars during the academic year 2017-2018 in the Faculty of Economics and Business of the University of Zaragoza (Paradise Campus).

  • 16 October 2017, from 11.00h to 14.00h: “Branded App Design and its Impact on Firm Value” and “How to Increase your Odds of Getting Published in JBR”, taught by Professor Eric Boyd (James Madison University)
  • 6 February 2018, from 10:00 to 11:30h: “A multilevel Understanding of the Customer Experience”, taught by Professor Lia Patricio (University of Porto)